Tensions in higher education are running
high. For the first time ever, society is beginning to question its value. College
enrollment is down. And, with the anticipated reduction in high school graduates, schools will continue to have to fight harder for
each new student. Disruption of the education and funding models is no longer a question of if, but instead when, it will
occur. With the reauthorization of the Higher Education Act (HEA) on the table,
now is an ideal time to make sure your voice is being heard.
A
Topic Too Important for Our Insecurities
Earlier this year, I had the opportunity
to go to Washington, D.C., and speak with staff members on Capitol Hill about
the future of financial aid. This was a completely new experience for me—and
one that I never thought I would take part in. You can ask my husband: Politics
and the legislative process have always been his thing; not mine. If you are more
like me, the idea of advocating in Washington may be overwhelming, nerve-racking,
and even cause you to have self-doubt. A bit of a perfectionist—as I think most
financial aid professionals are—it’s hard to go into new situations where there
are so many unknowns.
However, it is my hope that you will overcome
those feelings—as I did—to help advocate for students and to continue to shape
the future. Here are five things I learned during my visit that I think (hope)
will help you find the courage to speak up in D.C.
1. This Is Just
the First Step in Building a Relationship
No relationship of value has only one
interaction. This was probably the single-best piece of advice I received (Thank
you, NASFAA President, Justin
Draeger!). You are not looking to
sway opinion in a single meeting. Instead, you are working to build relationships—and
future opportunities—with staff members and elected officials. The purpose is
to introduce yourself as a relevant and credible leader in your area.
Your goal for that first meeting is to
have this interaction be the first of many; to be someone who comes to mind in
the future as a subject matter expert and resource. In doing this, know your
audience and its agenda. Try to use your alignment with them in your favor and
frame your talking points around things that are important to both of you.
2. You Know
More Than They Do
Part of relationship-building is about
credibility-building. Remember that you are the expert. You know a thousand
times more than the person you are talking to about financial aid, college
affordability, and the student experience.
Yes, I know that many people who sit on
education committees have previously worked in higher education. But I would
challenge you to find a single one who has experience in the Financial Aid Office.
They need professionals like you to share insights on what is going on in your
world—so they know what is, and is not, working.
You have a responsibility to your
students and your institution to share your knowledge with the individuals who
are developing policy that shapes our industry. As the expert, it is your
responsibility to frame your opinions in a nice, neat gift box—topped with a
bow. Remember to keep things at a relatively high level. Otherwise, you will
lose people—and that doesn’t help you build those all-important relationships.
No matter how excited you get about
calculating R2T4 or the intricacies of a credit hour, your excitement will be
lost on those you are meeting with. Talk to them in a way that makes your
insights easy to digest.
3. They Work
for You
Those people you’re
meeting with? They’re elected officials—and they have an obligation to listen
to their bosses. You are one of those
bosses. At work, we have an obligation meet with our employees to ensure that
they are staying on track. Your meetings in Washington should be no different.
Elected officials
need to be reminded of, and educated on, the expectations of their
constituents. Even under the best circumstances, elected officials can get it
wrong. Though well-intentioned, poor interactions with representatives of the
industries they are regulating can lead to unintended consequences that are
long-lasting.
4. Take Comfort
in Numbers
Maybe it’s just me, but the idea of
attending meetings like this by myself was daunting. I worried that I was not going
to connect quickly—or that I would forget what I wanted to say and there would
be awkward silence. Finding someone willing to attend meetings with you can
alleviate some of this stress.
Ensure that you pick your partner wisely.
Knowing that there is a second person to lean on for ideas, examples, and
support can significantly reduce your anxiety level. Identify someone whom you
mesh well with and who holds similar opinions and ideas. Doing this will give
you a partner and a source of feedback for improving your interactions in the
future.
Besides the emotional support and backup,
it’s nice to have someone to talk to while waiting on security and traveling
between appointments. Navigating Capitol Hill can be a little overwhelming.
5. You Are in
the Driver’s Seat
You asked for a meeting because you have
something to say. There is a concern, point of view, or opinion you want to
make sure is expressed. You are the one who is in control of the agenda of this
meeting and others are there to listen and ask questions.
Just remember that your meeting will be
relatively short, normally 15–30 minutes, so your agenda does not need to be
long or overly formal. Go into it with two or three key things you want to
articulate. If this is an initial relationship-building meeting, make sure you
are discussing the things that are important to you—and are most likely to be
supported by the individuals you are talking to.
And, when all else fails, make sure you keep
it simple. Politicians do not care about the minutia of aid administration. You
need to instead speak to them in terms they will understand and appreciate. Get
out of the forest so you can see the trees (and the cherry blossoms!) and you
will be fine.
A proven leader in
higher education, Amy Glynn spent more than a decade in financial aid, ensuring
products and services were in compliance with Federal Title IV regulations
while meeting the highest service levels possible. Today she is the Vice President
of Financial Aid & Community Initiatives at CampusLogic. She
earned her Master of Science in Higher Education from Walden University
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