Monday, February 2, 2015

Introducing FAFSA Campaign Series

With the start of each new calendar year, we begin our task of creating a successful campaign encouraging students to file the FAFSA, and preferably file early. Over the next two weeks, we’ll provide you with a plethora of resources from Federal Student Aid that can assist you as you continue with this year’s campaign!

You’ll learn about resources that Federal Student Aid provides us that can help you promote FAFSA completion, including images, videos, infographics, fact sheets, blog posts, the StudentAid.ed.gov website, Facebook posts, tweets, and other social media. You won’t want to miss a single post!


INTRODUCING FAFSA CAMPAIGN SERIES

(by Susan Thares, Digital Engagement Lead with the Office of Federal Student Aid, U.S. Department of Education)

The start of a new year provides a fresh opportunity to remind parents, students and others about the importance of submitting the Free Application for Federal Student Aid (FAFSA ®). As you know, completing the FAFSA is the primary step for determining eligibility for federal student aid and subsequently accessing these funds. The 2015-16 FAFSA went live on January 1 and Federal Student Aid (FSA) is requesting your assistance in promoting FAFSA completion.

We are asking for your help in getting the message out through your social media channels about the importance of completing the FAFSA early in the year. To help you do that, FSA has developed some resources for you to use. They include sample Facebook posts, tweets, blogs, informative videos, photos and infographics. These and other great resources can be found on FSA’s Financial Aid Toolkit and can be tailored to best fit your needs. If you’re new to social media or just looking for ideas on how to easily use these resources or how others are using them, view this presentation.

We have a variety of videos and infographics you can embed on your school’s website, display on campus monitors, use on your school’s main social media accounts, include in email communication with students or use in your “Financial Aid Night” presentations. Take a screenshot of any of the videos and use them as photos and add your own text overlay. The infographics can also be printed to hang in your office or include in admission and award letter mailings.

The last Wednesday of every month (adjusted for holidays in November and December) FSA hosts a financial aid Q&A on Twitter using the hashtag #AskFAFSA. Follow along or better yet, promote it through your social media channels. Again, take our content and customize it for your school. We highly encourage you to use and repost our content whenever applicable. 

Here are the places you can find us:

https://www.facebook.com/FederalStudentAid

https://twitter.com/FAFSA

https://www.youtube.com/user/FederalStudentAid

https://storify.com/FAFSA

Thank you for your support and commitment to advancing the higher education goals of students and families across the country.

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